Brand Planning

Brand planning needs to evolve from an administrative process to an engaging journey to craft your continuing story.

Your brand plan determines how much your company invests in your brand. 2055 understands that the quality of your brand planning activities defines the quality of your brand plan. Good brand planning is comprehensive, engaging, and leverages resources you already have.

2055 brand planning engages your cross-functional team to activate your insights with well-orchestrated and focused working sessions. We customize the workflow and sessions for each brand, so that your best assets focus their energy on your biggest opportunities and challenges. The results are compelling, clear ideas that are ready to activate, and a brand story that inspires your team's confidence.