Enrich

Our experts have been designing and moderating insight market research for over 20 years within the healthcare market, including:

• customer journey
• HCP-patient dialogue
• cultural and environmental drivers
• segment persona development

Our approach is to first mine knowledge in publications and third party resources, client internal research, and key stakeholder exploratory research. This sets the stage to maximize engagement and insights from your customer in-depth interviews and focus groups.

Our end product reveals the business implications of research findings, and recommends strategies to activate the insights uncovered.